What is new media in advertising?
New media advertising includes promotion through blogs. New media is interactive and Internet driven. It consists of websites, blogs (Web logs), vlogs (video logs), visual and audio newscasts, RSS news feeds (Really Simple Syndication Web updates), and social networking.
What is new media in PDF?
Abstract. The so-called new media technologies – often referred to as Web 2.0 – encompass a wide variety of web-related communication technologies, such as blogs, wikis, online social networking, virtual worlds and other social media forms.
What are the 6 key characteristics of new media?
New Media are digital, interactive, hypertextual, networked, virtual and simulated. These are the six key characteristics which distinguish New Media from old media.
What is the role of new media?
The rise of new media has increased communication between people all over the world and the Internet. It has allowed people to express themselves through blogs, websites, videos, pictures, and other user-generated media. Terry Flew (2002) stated that as new technologies develop, the world becomes more globalized.
What are the scope of new media?
New Media, however, has an even stronger impact on society as a lot of social media platforms are now becoming sources of campaign, ads, and marketing. It affects how we see the world and make deductions through it. The impact of new media has given birth to many careers, propaganda, and even positivity.
What are the 7 characteristics of new media?
New Media are digital, interactive, hypertextual, networked, virtual and simulated. These are the six key characteristics which distinguish New Media from old media. New Media are Digital, interactive, hypertextual, globally networked, virtual and sometimes based on simulation.
Is advertising a media industry?
Abstract: Advertising is a crucial media industry, not only in its own right but also because of the intermediary structural relation it holds between the commercial media on one hand and the consumer goods and service
Why advertising in the age of new media?
As broadband continues its global penetration, advertisers will gain significantly increased access into new markets via a medium which becomes evermore persistent. The advent of cloud computing and its vast storage capacity offers customers access to virtually unlimited f Advertising in the Age of New Media 10 volumes of information.
What is new media success in advertising?
The ultimate in new media success occurs when a brand creates an f Advertising in the Age of New Media 17 environment in which consumers may unite around a common goal, interest, or feeling. Consumers usually receive their initial introduction to an engagement via entertainment, e.g. a game, video, or song.
How can advertising adapt to new media forms?
Kim (2008) suggests the key to successfully adapting advertising to these new media forms is to develop a keen understanding regarding customer mindsets and expectations relative to each media format.