Why is there a hidden bear in the Toblerone logo?

Why is there a hidden bear in the Toblerone logo?

According to the official Toblerone webpage, The Toblerone chocolate bar originated in a city called Bern in Switzerland, also known as “the city of bears”. The city has a flag that features, surprise surprise, a bear. That’s right, the bear in the Toblerone logo is a direct reference to the chocolate bar’s origins.

What animal is hidden in the Toblerone logo?

Bern’s seal and coat of arms have had a bear on it since the 13th century. The mountain behind the bear in the logo is inspired by Matterhorn, the peak in the Alps near which Bern is located. Many fans believe that the distinctive triangular shape of the Toblerone chocolates is also a nod to Matterhorn.

What is hidden in Toblerone?

The Toblerone logo isn’t just a mountain range. There is, as one Imgur user noted, a bear hidden cleverly in the design. It’s a tribute to the swiss city of Bern, where the chocolate company was founded. They’re nicknamed “the city of Bears,” and their coat of arms is what looks like a bear climbing upwards.

What logo has a hidden bear?

The Toblerone logo
The Toblerone logo has a bear hidden in it.

Are there bears in Bern?

Countless bears can be found throughout the city It is open year-round and the entrance is free. Around the BearPark are a wide range of seating and picture options. The bear is not only found in the BearPark.

Why is Toblerone called Toblerone?

Its name is a play on words The chocolate was invented by Theodor Tobler. Toblerone comes from his surname, plus ‘torrone’ – an Italian word for a type of nougat.

What mountain is shown on Toblerone?

The Gornergrat offers the very best view of the Matterhorn. Switzerland’s most famous mountain has become a status symbol due to its iconic shape. The Matterhorn is so well-known that it was immortalized on the Toblerone chocolate packaging in 1970.

What types of Toblerone are there?

Since 1970s, they have been selling these variants: Plain chocolate, White chocolate, Snowtop, Filled editions, OneByOne, Toblerone Pralines, Fruit and Nut, Honeycomb crisp, Crunchy Salted Almond, Berner Bär, and the Toblerone Tobelle.

Why does Toblerone have left and right?

In the wake of the outrage, Toblerone posted an explanation on its Facebook page. Essentially, the company claimed it was left with two choices: either charge more for the product, or make the chocolate bars smaller.

What mountain is in Toblerone?

the Matterhorn
The Gornergrat offers the very best view of the Matterhorn. Switzerland’s most famous mountain has become a status symbol due to its iconic shape. The Matterhorn is so well-known that it was immortalized on the Toblerone chocolate packaging in 1970.

Why is Bern famous for bears?

The city of Bern’s relationship with its heraldic animal goes back many years. Legend has it that a bear was the first animal to be caught by city founder Berchtold V. von Zähringen during a hunting expedition in the area, and that he city owes its name to this.

Where is the Bear in the Toblerone logo?

The Toblerone logo isn’t just a mountain range. There is, as one Imgur user noted, a bear hidden cleverly in the design. Here’s a handy gif that shows where it is, as spotted by Reddit user imvnboy932: It’s a tribute to the swiss city of Bern, where the chocolate company was founded.

What is hidden in Toblerone’s logo design?

So how is it that so many of us haven’t noticed what’s hidden in its logo’s design? If you look at a packet of it we all know that besides the word ‘Toblerone’ is the image of a mountain. Though if you look a little closer, there it is – a bear.

Why is there a hidden bear on the logo of Bern?

And the hidden bear is a reference to the city of Bern, since a bear features on its coat of arms. But unfortunately, not all firms can boast such impressive branding – as proven by our roundup of the most embarrassing logo fails ever. Topics

What does the arrow in Toblerone’s logo mean?

The city of Bern’s coat of arms. Toblerone is a member of an illustrious canon of brands with hidden messages in their logos, like the arrow in the FedEx logo and the “31” in Baskin Robbins’s, referring to the flavors they offer. Sign up for notifications from Insider! Stay up to date with what you want to know.