How do I track an event in Google Tag Manager?

How do I track an event in Google Tag Manager?

How to track Google Analytics Events in Google Tag Manager

  1. Log into Google Tag Manager.
  2. Select “Tags” from the left-hand side.
  3. Create a new tag.
  4. Select Universal Analytics from Tag Type.
  5. Set your Google Analytics Tracking ID.
  6. Choose “Event” for the track type.
  7. Set your Event Category, Action, Label and Value as desired*

How do I automate Google Tag Manager?

Four Things You Can Automate Using the Google Tag Manager API

  1. Create or update multiple tags across a large number of containers.
  2. Perform an audit of the tags in your container(s)
  3. Pull a list of users and their access levels.
  4. Download and store backups of your GTM container.

Is Google Tag Manager going away?

But it looks like Google Tag Manager isn’t going away anytime soon: its popularity is growing, more and more people are using it as their work tool, the number of free and paid GTM resources is also constantly increasing.

What is auto event variable in Tag Manager?

The auto-event variable is a pretty easy way to get more data from a website and utilize it in your tags or triggers.

What can you do with the Google Tag Manager API?

The Google Tag Manager API provides access to Google Tag Manager configuration data for an authorized user….With this API you can manage:

  1. Accounts.
  2. Containers.
  3. Workspaces.
  4. Tags.
  5. Triggers.
  6. Folders.
  7. Built-In Variables.
  8. Clients.

How do I test dataLayer?

Simply type “dataLayer” into the console, and voila, there’s your data layer. Click the down arrow next to the data layer array, and you can see the different objects inside.

Why is Google Tag Manager used?

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.

What is trigger in Google Tag Manager?

In Google Tag Manager, a trigger listens to your web page or mobile app for certain types of events like form submissions, button clicks, or page views. The trigger tells the tag to fire when the specified event is detected. Every tag must have at least one trigger in order to fire.

How do I use data layer variable in Google Tag Manager?

Set up the data layer variable

  1. Click Variables.
  2. Under User-Defined Variables, click New.
  3. Click Variable Configuration and select Data Layer Variable as the variable type.
  4. In the Data Layer Variable Name field, enter the key exactly as it was written in the code (e.g. bookTitle, not book title.)

How do I create a user-defined variable in Google Tag Manager?

To create a new user-defined variable:

  1. In the left navigation, click Variables.
  2. In the User-Defined Variables section, click New.
  3. Click Variable Configuration and select the desired variable type.
  4. Enter configuration options for the selected variable type.
  5. Name the variable.
  6. Click Save.

How do I check Google Analytics event tracking?

Event tracking using Google Tag Manager

  1. Log into Google Tag Manager.
  2. Select “Tags” from the left-hand side.
  3. Create a new tag and select Universal Analytics as the Tag Type.
  4. Set your Google Analytics Tracking ID.
  5. Choose “Event” for the track type.
  6. Set your Event Category, Action, Label and Values.

How to track intercom events with Google Tag Manager?

Send events which capture meaningful actions.

  • Send the right amount of metadata.
  • Format your metadata as if it were to be sent to a customer.
  • Use events to understand user to user interactions like invitations and social activity.
  • Name your events in a way that makes them easily readable in Intercom.

    • How to add Google Analytics event tracking in Tag Manager?

    Go to Tag

  • Create a New tag
  • Choose the type Google Analytics – Universal Analytics
  • Select Event for the Track Type
  • Category (Required) is the name you give to a group of objects you want to track.
  • Action (Required) is the type of interaction,such as submitting a form.

    • How to setup Google Tag Manager for Tag management?

    Your site can be tagged in a completely customizable way with its tagging technology.

  • Not just IT teams,but marketers as well can benefit from this solution.
  • It enables marketing and web development teams to collaborate more securely and effectively by allowing you to control access levels.

    • How to get started with Google Tag Manager?

    Part#1: Do You Need Tag Management?

  • Part#2: How Google Tag Manager Works Tags Triggers Variables Previewing,Debugging and Publishing Your Tags
  • Part#3: How To Migrate Your Existing Tracking To Google Tag Manager Tag Migration Checklist
  • Part#4: The Value Of Google Tag Manager