How do you explain brand archetypes?
A brand archetype is a representation of your brand as a persona based on 12 key human desires and values, such as safety, power, and belonging. The idea behind creating your archetype is to build a brand narrative and create an emotional connection with your target audience.
Why is it important to know your brand archetype?
Knowing your brand archetype is important to help you find the right story for your brand. A strong and unique story builds brand recognition amongst customers and creates awareness of what your brand is about.
What brand archetype is Nike?
Hero brand archetype
Nike is a fantastic example of a Hero brand archetype. They’re not just selling sportswear, they want their customers to feel inspired, and empowered by the products they buy.
Who made brand archetypes?
psychiatrist Carl Jung’s
The 12 brand archetypes as we know them today were derived from Swiss psychiatrist Carl Jung’s personality archetypes, which were outlined back in 1919. Jung maintained that all humans have one dominant trait that leads to typical behavioral patterns, desires, values and motivations.
What is Innocent brand archetype?
The Innocent brand archetype has a desire to just be free and happy and keep life simple. They fear doing things wrong and being punished for it. They are often successful at ignoring and moving through barriers that would sometimes stop others, as they have the core talents of being optimistic and hopeful.
What is an example of an innocent archetype?
The Innocent Archetype at a Glance A strong example of the innocent is Tom Hanks as Forrest Gump. A dependable character who valued happiness and friendship and sought no gain other than companionship. Forrest exhibited a feeling of nostalgia and lived his life in immense simplicity.
Which of the 12 brand archetypes are you?
Are you optimistic enough to be hopeful and believe in the long term?
What’s your brand archetype?
Archetypes are the heartbeat of a brand because they convey a meaning that makes customers relate to your brand as if it was alive. They help you define your brand so that your customers will develop a relationship with it and care about it. Brands who adopt the Carl Jung’s archetype framework become very successful at branding.
Who is the best archetype?
– Harry Potter – Harry Potter Series – The Hero – Haymitch Abernathy – Hunger Games Series – The Mentor – John Keating – Dead Poet’s Society – The Professor – Yoda – Star Wars – The Wise – Tony Stark – Marvel Univeruse – The Orphan
How are archetypes used in branding?
We are the same: Your personality reassures your audience that they are the same as you.