What is a custom variable in Google Analytics?

What is a custom variable in Google Analytics?

It’s easy to track campaigns, ecommerce transactions and JavaScript events in Google Analytics. Custom variables offer a further level of control which permits you to segment all visitor data, e.g. monitoring pages viewed by members and non-members. discovering which products are bought by new and existing customers.

How do I add a custom variable in Google Analytics?

Use a page variable to set custom dimension values

  1. Log in to your Google Analytics account.
  2. Navigate to Admin Property: Custom Definitions.
  3. Click +New Custom Dimension.
  4. Provide your own value for the Name field and set the Scope menu to the desired value.
  5. Click Create.

How do I view custom variables in Google Analytics?

How do I find this information in my Google Analytics account? Under the Visitors section in the left navigation click on ‘custom variables’ and you’ll see a list of the names of the custom variables you’re using on your site. Click on the names to drill down into the values of each of these variables.

How do I use custom dimensions in Google Analytics?

Set up custom dimensions

  1. Sign in to Google Analytics.
  2. Click Admin, and navigate to the property to which you want to add custom dimensions.
  3. In the PROPERTY column, click Custom Definitions > Custom Dimensions.
  4. Click New Custom Dimension.
  5. Add a Name.
  6. Select the Scope.

What is the difference between custom dimension and custom variable?

The name of a Custom Dimension can be changed at any time. Values of Custom Dimensions are limited to 255 characters whereas Custom Variables are limited to 200.

How do I add custom variables to Google Tag Manager?

To create a new user-defined variable:

  1. In the left navigation, click Variables.
  2. In the User-Defined Variables section, click New.
  3. Click Variable Configuration and select the desired variable type.
  4. Enter configuration options for the selected variable type.
  5. Name the variable.
  6. Click Save.

How do I create an event in Georgia?

Auto-event tracking options

  1. Log into Google Tag Manager.
  2. Select “Tags” from the left-hand side.
  3. Create a new tag and select Universal Analytics as the Tag Type.
  4. Set your Google Analytics Tracking ID.
  5. Choose “Event” for the track type.
  6. Set your Event Category, Action, Label and Values.
  7. Set your triggers as required.

Where are custom dimensions in Google Analytics?

First you’ll need to log in to your Google Analytics account, and select the website you’d like to find your Custom Dimension reports in. Then while at Customization » Custom Reports click on the + New Custom Report button. Now you’ll need to tell Google Analytics what to include in your report.

How do I find my custom size in Georgia?

What scope would be set for a custom dimension?

Explanation: User-level scope allows you to conveniently group all of a user’s component sessions and hits by a single value. It is ideal for values that don’t change often for a particular use.

What is custom variable?

A custom variable is a custom name-value pair that you can assign to your visitors (or page views) using the JavaScript Tracking API, and then visualize the reports of how many visits, conversions, etc. for each custom variable.

How do I create a custom variable?

Create a custom variable

  1. To begin your first variable template, click Templates in the left navigation and click the New button under the Variable Templates section.
  2. In the Info tab, define the variable’s Name and Description.
  3. Click Refresh to preview your template.
  4. Click Fields to add fields to your variable template.

How to set custom variables in Gaq?

_gaq.push([“_setCustomVar”, index, name, value, scope]); where: index(required) You can set up to five custom variables on any page so the index is an integer between 1 and 5.

The easiest way to view custom variables in Google Analytics is the Visitors> Custom Variablesreport. However, Advanced Segmentsin My Customizationsoffers a greater level of analysis. Click Create new custom segmentthen expand the Visitorssection of the Dimensions box.

How many custom variables can I set on a page?

You can set up to five custom variables on any page so the index is an integer between 1 and 5. I recommend keeping things simple — define five or fewer custom variables per website and assign a consistent index.

What is the value of a custom variable in HTML?

The custom variable value. It’s possible to set numeric values, but data is passed and treated as a string. An integer between 1 and 3 where: 1 is visitor level — the custom variable data persists for every visit and page viewed by an individual.