What is brand health index?

Brand health is an umbrella term for metrics that shows you how well your brand is doing. These metrics include – Net promoter score, share of voice, brand reputation, unprompted brand recall, prompted brand recall, purchase intent, and brand equity.

What are the 3 ways to measure brand awareness?

Tactics for measuring brand awareness

1. Surveys. Whether you conduct a survey by email, website or telephone, you can either ask existing customers how they heard of you or ask a random selection of people if they are familiar with your brand.
2. Look at website traffic.
3. Look at search volume data.
4. Use social listening.

How is brand score calculated?

The score is calculated by taking the percentage of promoters (those who give a score of 9 or 10) and subtracting the percentage of people who are detractors (those who give a score of 6 or below).

How is Toma measured?

Top-of-mind awareness is generally measured by asking consumers open-ended questions about the brand that first comes to mind in a particular category, like a fast-food restaurant (McDonald’s).

What is a brand health check?

Brand health can be defined as the metrics that determine how effective your brand is and how customers perceive it. To evaluate your brand’s health, you need to pay attention to all aspects of your brand’s presence, including brand awareness, brand reputation, brand equity, employee engagement and brand positioning.

What are the indicators of brand health?

13 Brand Health Metrics You Need to Know

• Brand Awareness. Brand awareness is the foundation of any successful brand strategy.
• Brand Consideration.
• Brand Associations.
• Time on Website.
• Search Intent.
• Brand Loyalty.
• Social Listening.
• Volatility.

How does KPI measure brand awareness?

10 Ways How to Measure Brand Awareness

1. Study Growth in Direct Traffic.
2. Measure and Study Referral Traffic.
3. Track Your Earned Media Value.
4. Track Your Share of Voice.
5. Compare Your Earned Media Value With Competitors.
6. Track Your Backlink Success.
7. Measure Social Media Activities.
8. Surveys.

What metrics do you use for brand awareness?

Here are some brand awareness metrics you can use to measure your brand awareness campaigns:

• Brand impressions. On any digital platform, impressions show how many times consumers access your campaign content.
• Website traffic.
• Social media engagement.
• Industry keywords.
• Customer feedback.
• Mentions.
• Brand reach.
• Referral traffic.

How do you measure a brand?

Measure brand awareness using these ten tactics

1. Launch a brand awareness survey, stat.
2. Check your social media followers.
3. Use Google Trends data.
4. Let brand tracking software do the heavy lifting.
5. Look into your brand name mentions.
6. Look for branded search volume in your Google Analytics.

How do you measure your top of mind brand?

Top of mind awareness is usually measured through market research surveys….Other digital KPIs for tracking top of mind awareness include:

1. Branded search volume.
2. Brand mentions.
3. Social media followers.
4. Social media reach.
5. Paid media reach.
6. Direct traffic.

Which is an example of TOMA in brand awareness?

Different Levels of Brand Awareness The first brand that comes to the mind of customers when asked about a particular category. For example, when the customers are asked about shampoo, which brand comes to their mind first.

How do you conduct a brand health check?

With the help of a social listening tool, you can spot any questions your existing and potential customers might have and answer them right away.

1. Monitor the number of mentions around your brand and social media sentiment.
2. Spot customers’ complaints early and solve their problems.
3. Analyse customer feedback.