What is Howard Giles accommodation theory?
The socio-linguist, Howard Giles, came up with the concept of ‘Communication Accomodation Theory’ to demonstrate how we change our language and the way we speak depending on who we are speaking to. His theory is structured by two main functions (of language), being ‘convergence’ and ‘divergence’.
What is an example of communication accommodation theory?
Examples of Communication Accommodation Theory When a junior employee in an organization is talking to a higher level employee, both the people tend to accommodate each other by realizing their differences in social status and rankings or positions.
What does the communication accommodation theory explain?
Communication Accommodation Theory (CAT) is a general theoretical framework of both interpersonal and intergroup communication. It seeks to explain and predict why, when, and how people adjust their communicative behavior during social interaction, and what social consequences result from those adjustments.
What is divergence in communication accommodation?
Divergence. Divergence is a strategy used to accentuate the verbal and nonverbal differences between communicators, or in other words, a nonaccommodation. Different from convergence in that there are no attempts to display similarities in gestures, posture, speech rate, etc.
Who proposed the accommodation theory?
Howard Giles
Howard Giles, the professor of communication at the University of California, developed the theory which is and according to him is when people try to emphasis or minimize the social difference between the others whom they interact with.
What is divergence in sociolinguistics?
Speech divergence in sociolinguistics is the relative difference of pronunciation and diction in different regions and different social classes.
What is convergence and divergence in communication accommodation?
“Convergence” refers to strategies through which individuals adapt to each other’s communicative behaviors to reduce these social differences. Meanwhile, “divergence” refers to the instances in which individuals accentuate the speech and non-verbal differences between themselves and their interlocutors.
What is accommodation Piaget?
Initially proposed by Jean Piaget, the term accommodation refers to the part of the adaptation process. The process of accommodation involves altering one’s existing schemas, or ideas, as a result of new information or new experiences. New schemas may also be developed during this process.2
What is convergence and divergence theory?
Divergence generally means two things are moving apart while convergence implies that two forces are moving together. In the world of economics, finance, and trading, divergence and convergence are terms used to describe the directional relationship of two trends, prices, or indicators.
What is the difference between divergence and accommodation theory?
Meanwhile, “divergence” refers to the instances in which individuals accentuate the speech and non-verbal differences between themselves and their interlocutors. The speech accommodation theory was developed to demonstrate all of the value of social psychological concepts to understanding the dynamics of speech.
What is convergence in Communication Accommodation theory?
Communication accommodation theory. “Convergence” refers to strategies through which individuals adapt to each other’s communicative behaviors to reduce these social differences. Meanwhile, “divergence” refers to the instances in which individuals accentuate the speech and non-verbal differences between themselves and their interlocutors.
What are the four theories of communication accommodation?
A case study in communication accommodation Like speech accommodation theory, communication accommodation theory continues to draw from social psychology, particularly from four main socio-psychology theories: similarity-attraction, social exchange, causal attribution and intergroup distinctiveness.
What is Giles Communication Accommodation theory?
Communication accommodation theory ( CAT) is a theory of communication developed by Howard Giles. This theory concerns ” (1) the behavioral changes that people make to attune their communication to their partner, and (2) the extent to which people perceive their partner as appropriately attuning to them.”