Why is Becca being discontinued?
The brand attributed the closure to “an accumulation of challenges, together with the global impact of COVID-19.” Estée Lauder, which bought the company in 2016, made the final decision to shutter the brand, Women’s Wear Daily confirmed.
Is Becca going out of business?
Becca Cosmetics is going out of business on September 30. This means we won’t be able to buy the brand’s cult-favorite highlighter, the illuminating makeup primers, and all of their other products.
Did Sephora stop selling Becca?
Sephora exited the brand. Estée Lauder Companies Inc. has decided to close Becca Cosmetics at the end of September. The brand is most known for its highlighters, and its Shimmering Skin Perfector Pressed Highlighter is the No.
Is Becca Cosmetics a luxury brand?
Lightweight, luxurious and advanced, BECCA makes your entire beauty routine a more enjoyable experience while still performing all day.
When did BECCA go out of business?
September 2021
At Becca, an accumulation of challenges, together with the global impact of COVID-19, has sadly been more than our business can withstand, and we have had to make the heartbreaking decision to close down the Becca brand at the end of September 2021.” Despite the sad news, the caption goes on with an uplifting tone.
Is BH Cosmetics going out of business?
The DTC brand relied on celebrity partnerships with people such as Doja Cat and Iggy Azalea. BH collaborated with Doja Cat and Iggy Azalea in 2021. BH Cosmetics, which created cosmetics formulas for Doja Cat and Iggy Azalea, has filed for bankruptcy.
Is BECCA coming back?
Becca Cosmetics may be going out of business, but the Under Eye Brightening Corrector and Shimmering Skin Perfector Pressed Highlighter will live on with another classic makeup brand.
Who is the owner of Becca Cosmetics?
Rebecca Morrice Williams
Becca Cosmetics was launched in 2001 in Perth, Australia, by founder and global creative director Rebecca Morrice Williams. The cruelty-free and PETA-certified brand is known for creating products for a variety of complexions.
When did Becca go out of business?
What is Becca Cosmetics known for?
highlighters
Becca is best known for its complexion products, namely its highlighters. The brand recently restocked all eight shades of its Shimmering Skin Perfector Pressed Highlighter, including its most popular Champagne Pop color, on its website.
Does Jaclyn Hill own Becca Cosmetics?
After the success of her Becca Cosmetics collaboration, fans were hungry for Jaclyn Hill to create her own beauty line. The YouTube star initially announced she was creating her own cosmetics brand, aptly titled Jaclyn Hill Cosmetics, in 2015, with a goal to launch the line in 2016.
Did BECCA sell to Smashbox?
Smashbox Will Continue Selling Becca Cosmetics Shimmering Skin Perfector Pressed Highlighter | Allure.