Business degrees cover a wide range of career opportunities for students who attend one of the best business colleges, but one of the highest paid positions you can obtain when it comes to business is that of a Marketing Manager. A marketer researches consumer markets and develops a strategy for reaching out to customers in order to promote a company’ product. A marketing manager works with a whole department of people and oversees the creation of an entire marketing plan. Marketing managers often have to travel and work long hours in a very competitive and fast-moving industry, but they get a comfortable salary and benefits package in return. So how exactly do you break into this field and rise to the top as a manager? There are several steps you must take to help prepare yourself.
You’ll first need to learn about business schools and pick which to attend to get a quality education. The minimum education level required for a marketing manager is a bachelor’s degree in marketing, or in another business field such as business management or the specific field in which a company operates. While a bachelor’s degree in the bare minimum, many employers also require that candidates for a marketing manager position have a Master of Business Administration degree as well.
During your time in school at a good business school, one thing that can help you get ahead among your fellow students is to intern at a marketing company or in the marketing department of a business. Volunteering your time as an intern or even just asking to shadow someone in the position is a great way to gain experience in addition to learning about the profession in a classroom.
Once you’ve finished your business school program, you’ll be ready for a career in marketing, but you’ll have to take a few more steps in order to become a marketing manager. You’ll likely have to work for several years in entry-level jobs to gain as much experience as possible in the field. You might work as a marketing assistant, market researcher, sales representative, or customer service representative.
An important step to take when working towards your ultimate career goal is to make sure you don’t lose any of the skills you learned in business school. One of the best ways to make sure you’re up-to-date on the latest techniques and skills needed to work as a marketer for a business is to take refresher courses. Local business schools often offer continuing education courses to help those who already have a degree from one of the best schools for business to brush up on what they previously learned and apply it to their current position. Some companies will also offer management training programs as a form of a business program to help their employees stay sharp when it comes to what they learned in business school.