Category: Life

Business degrees cover a wide range of career opportunities for students who attend one of the best business colleges, but one of the highest paid positions you can obtain when it comes to business is that of a Marketing Manager. A marketer researches consumer markets and develops a strategy for reaching out to customers in order to promote a company’ product. A marketing manager works with a whole department of people and oversees the creation of an entire marketing plan. Marketing managers often have to travel and work long hours in a very competitive and fast-moving industry, but they get a comfortable salary and benefits package in return. So how exactly do you break into this field and rise to the top as a manager? There are several steps you must take to help prepare yourself.

You’ll first need to learn about business schools and pick which to attend to get a quality education. The minimum education level required for a marketing manager is a bachelor’s degree in marketing, or in another business field such as business management or the specific field in which a company operates. While a bachelor’s degree in the bare minimum, many employers also require that candidates for a marketing manager position have a Master of Business Administration degree as well.

During your time in school at a good business school, one thing that can help you get ahead among your fellow students is to intern at a marketing company or in the marketing department of a business. Volunteering your time as an intern or even just asking to shadow someone in the position is a great way to gain experience in addition to learning about the profession in a classroom.

Once you’ve finished your business school program, you’ll be ready for a career in marketing, but you’ll have to take a few more steps in order to become a marketing manager. You’ll likely have to work for several years in entry-level jobs to gain as much experience as possible in the field. You might work as a marketing assistant, market researcher, sales representative, or customer service representative.

An important step to take when working towards your ultimate career goal is to make sure you don’t lose any of the skills you learned in business school. One of the best ways to make sure you’re up-to-date on the latest techniques and skills needed to work as a marketer for a business is to take refresher courses. Local business schools often offer continuing education courses to help those who already have a degree from one of the best schools for business to brush up on what they previously learned and apply it to their current position. Some companies will also offer management training programs as a form of a business program to help their employees stay sharp when it comes to what they learned in business school.

Call it the influence of music reality shows on television or the hidden musical talent of GenNext, Delhi University (DU) colleges were flooded with applications under the category of music rather than the other two popular sections – drama and debate. The aspiration to become ‘Indian Idols’ is high among these budding performers and they want to make music their career.

Around 400 budding musicians applied to Kirori Mal College (KMC) while 276 applied for drama and 359 for debate under extra-curricular activity (ECA). “The craze for music is growing every year as the number of such applicants have increased by 10-15% as compared to last year,” said Virendra Kumar, vice principal, KMC. He further said, “These applicants, however, want to pursue a regular course in Humanities or Commerce than go for a Music (H) course.

A large number of applicants have turned to music recently with the help of rock bands – both English and Hindi. Majority of the applicants want to become popular singers like on ‘Indian Idol’ or release their own music albums and want to pursue a career in music. However, there are few who also have a strong classical base and have been learning music since childhood.”

Echoing Kumar’s views, R.P. Singh, convener, admissions, Sri Venkateswara College, said: “We got the highest number of applicants under music and dance as compared to all other categories – debate, drama, photography, painting and prequiz.”Around 108 have applied for ECA admissions, showing their interest in music while 90 had applied for debate, 70 for creative writing, 65 for drama and 36 for painting this year. Out of 108 around 45 applied under the section of Indian vocal, 35 for Western vocal and 38 for instrumental.

Citing the reason for such large number of applicants under the category of music, Singh said: “Those who sing get a lot of opportunities to perform both individually and also with a band of musicians at college and even outside.”

Moreover, students get a lot of incentives like prize money and if the performance is impressive they get good breaks from sponsors at intercollegiate and outstation events,” Singh added.

Agreed Jatin Aggarwal, a KMC applicant. “College festivals give budding musicians the opportunity to showcase their talent. Also, these performances give us the confidence to enter reality shows on television.”

The all-women’s team of Western music in Gargi College reveals the craze for Western and rock numbers among its students. “Singing is much in demand as a profession these days among the youth and the trend is reflected even in ECA admissions. Our Western music society is run by young girls who are interested in Western and rock music,” said Meera Ramchandran, principal, Gargi college, which allows walk-in candidates to appear for trials.

For admission under the music category in Deen Dayal Upadhyaya College, this year a good drummer had better chances than a vocalist. “Our music team is short of a drummer,” said S C Garg, principal of the college, which receives more than 25% of the applications from musicians.

The likely of societal networking in strengthening the finding out procedure has turn out to be significantly-reaching more than the past few several years. The integration and assimilation of interpersonal networking and communication inside Understanding and Improvement trade have absolutely revolutionized the way people today generate and share data. With interpersonal press surge in recent several years, folks can reveal and upload enjoyable details instantly, disseminate data, thereby producing it viral inside the most convenient way. On this report, we have been going to show you how this has transformed the panorama of e-mastering.

Fostering sociable intelligence amongst students could be the key objective of training. The process of net-based mostly mastering, Understanding and Improvement together with the integration with communal networking internet sites, has opened up a lot of new options to understand and inculcate interpersonal capabilities. The communal press surge these days has encouraged mastering approach to return out in the constricted boundaries of conventional classroom. Being an end result, the information foundation is extending using a rapid pace by using this really convenient channel.

The use of sociable media inside the finding out approach has elevated interactivity among the friends in addition as with teachers, so as to generate it far more successful. Internet sites, including Facebook and Twitter are extensively used in recent situations in order to ship reminders and disseminate analyze components to learners. Via these platforms, college students and teachers can interact and converse, as and when needed. The convenient approach of interaction would make it less complicated for teachers and pupils to remain linked and share their expertise for much better comprehension and enhanced knowledge of mastering.

These days, an increasing amount of corporations are buying and selling in communal press promoting to create a hit model for their businesses. In truth, a good deal of education businesses are utilizing the potential of sociable networking internet sites to reach out towards the prospective pupils. These resources assist your group to build up an intensive community, thus enabling you to double your returns from your classes and teaching sessions.

The method of integrating social networking together with the e-Understanding and Improvement approach facilitates you assemble your interpersonal conversation, thereby creating learning procedure fascinating and engaging. With a social advertising platform, folks get enormous prospect to express their views and interact with other people. Social networking allows men and women to reconnect aided by the rest of the earth and develop their interpersonal interaction. Slightly more your community will be stronger, the more will be your likelihood to deliver critical messages and reports. Within this way, the know-how delivery process will likely be more powerful.

Arе уοu tired οf thе problems thаt аrе associated wіth public school? Many people аrе disappointed wіth thеіr school district аnd turn tο homeschooling. Many parents thіnk thаt keeping thеіr children іn public school іѕ doing more bаd thаn gοοd. Thіѕ article wіll ѕhοw уοu іn уοur dесіѕіοn οn homeschooling.

Homeschooling older children саn bе particularly challenging fοr families wіth a baby οr toddler. Yοu need tο schedule уοur day ѕο thаt уοu саn take care οf each child. Find activities thаt уοu саn dο wіth both children саn appropriately еnјοу. Mаkе uѕе οf thе opportunity tο involve both children whіlе nοt interfering wіth thеіr οwn personal development.

Don’t limit уοur kids! Yοur kid ѕhοuld learn using a variety οf teaching mediums.Discussing current events іѕ аn ехсеllеnt way tο educate уοur child gеt excited аbοut learning. Thіѕ аlѕο teaches thеm analytical skills.

Yοu mау bе homeschooling уοur child tο protect thеm frοm thе social misfits іn public school, уеt thеу need tο hаνе opportunities tο interact wіth οthеr children. Plаn play dates fοr уοur children wіth friends οr οthеr homeschooled children. Gο tο a park аnd allow уοur child tο play wіth οthеr kids.

Art ѕhοuld bе included іn уοur lesson plans.Hаνе уοur kids dο аn art аnd includes objects frοm thеіr lessons. Thе more ways a child аррrοасhеѕ a topic, thе more deeply thе information wіll bе absorbed, ѕο keep thеm active during lesson time.

Bе sure tο give уοur children plenty οf hands-οn learning. Yοu сοuld fοr instance hаνе thеm take care οf a plant οr cook foods whісh apply tο thе topic thеу’re learning. An example wοuld bе tο cook cabbage rolls whеn studying Stalin.If уοur theme unit іѕ аbοut WWII thеn consider visiting a military museum οr Japanese foods. Learning wіth аll senses wіll bе easier once уοu appeal tο each οf thе senses.

Ensure thаt thе area designated fοr studying іѕ quіеt аnd free οf distractions. Chοοѕе a рlасе οf study thаt іѕ separate frοm thе places уοur child usually plays. Mаkе sure thеrе іѕ enough space tο store thеіr learning materials.

Nowadays, lots οf parents believe thаt public school іѕ doing a disservice tο thеіr children’s education. Thіѕ happens tο bе one οf thе major reasons people dесіdе tο take up home schooling. Whеn уοu uѕе whаt уοu’ve learned, уοu’re sure tο succeed.

NEW YORK, August 14: Indian American corporate honcho Indra Nooyi, once described as one of the “most powerful women in America”, has been named the next CEO of US multinational PepsiCo.

The Chennai-born Nooyi, who will take charge on Oct 1, will succeed Steve Reinemund, who said that he is retiring to spend more time with his family, according to a press release.

Nooyi joined the 33 billion dollar global convenient foods and beverages company in 1994 and has served as president and chief financial officer since 2001, when she was also named to PepsiCo’s board of directors.

She is the fifth CEO in PepsiCo’s 41-year-old history. An alumna of the Indian Institute of Management IIM-Calcutta (IIM-C), she brings with her vast and unique skills to the job.

She has directed the company’s global strategy for over a decade and was the primary architect of PepsiCo’s restructuring, including the divestiture of its restaurants into the successful Yum brand.

She was instrumental in the spin-off and public offering of company-owned bottling operations into anchor bottler Pepsi Bottling Group (PBG), acquiring Tropicana, and the merger with Quaker Oats that brought the Quaker and the sports drink Gatorade businesses to PepsiCo.

Recently, she has been driving critical cross-business initiatives to enhance operations and enable PepsiCo to meet the changing needs of consumers and retailers.

Prior to joining the Purchase, New York-based company, she held senior management positions in Motorola and ABB. She had started her career in 1980 with the Boston Consulting Group.

Born in Chennai, India, she graduated in science from the Madras Christian College. After doing her MBA from IIM-C, she did her graduation in management from Yale University.

Fortune magazine had named her among the “50 most powerful women in America”. In 2005, Wall Street Journal named her in its list of 50 women to watch.

Nooyi also serves on the boards Motorola, the International Rescue Committee, and the Lincoln Center for the Performing Arts. She lives in Greenwich, Connecticut, with her husband, Raj, and their two daughters.

As we place the final coat of wax on my Home Improvement spec, I’ve jotted down a few quick tips that we like to use and think you could benefit from.

Do whatever you can to make your script stand out. We don’t mean in the quality of your writing. We mean the quality of your presentation. Everyone does the same thing. White title page with three holes and two brads. A reader takes a stack of scripts home. What’s he going to pick to read? Just some bland white page, three hole, two brad script? Or the Lisa Frank notebook that pops against the background of banal presentation? The blue paper cover? The script whose cover has an awesome pencil sketch illustrating the central theme of the story inside? Harry Potter was rescued from the garbage bin because the woman responsible for throwing it out liked the binder clip J.K. Rowling used. We think we all know how that went for her. Stand out. Get your work read.

Do make sure your words stand out. In keeping with the motif of standing out, we have a really clever way of making sure your words pop. Draw a picture. Including a picture can be a great way to get around the unfortunate limitations words can put on us. Let’s face it. Television and film are a visual medium. It worked for Tim Kring when he wrote the pilot for Heroes. (We are in no way suggesting including a picture in your script will make it as brilliantly subversive as Heroes, but it certainly couldn’t hurt.) Be visual. And, hey. A picture is worth a thousand words, right? Think how many less pages that is you have to write.

Don’t get hung up on thinking your script is going to be made. Get hung up on thinking your script could be made. When James Cameron wrote Avatar, there was no way to make that movie. So, he stuck it in a drawer until the technology was available. Don’t let someone tell you that you can’t include a million man march in your Hot in Cleveland spec. (Or million woman march as the case may be.) Can we do it now? No. But, ten years from now, that show is going to be starting to run dry on stories. Technology will be incredibly advanced and for all you know a million man march is just what they’re looking for. Write what you want. They’ll figure out a way to make it someday.

So, those are just a few of the things we like to keep in mind when working on a script. Take them or leave them. That reminds me, though, we have one more tip for you.

Take them.

One of the main questions regarding success is this: Which is more essential, book smarts or street smarts? Usually, people grow up with the impression that success is all about completing your education, getting a degree, and seeking a job that ensures a lifetime career. Nevertheless, the past few years have witnessed an absolute craze for business education. Choosing the right business school is a very crucial decision. Remember that your future and your career will be dependent on your business school selection. Business school tuition could be very expensive and must be carefully considered prior to applying. With the constant rise in education costs, a majority of the business school students take help from private loan programs to help fund their education. However, in case of default in loan payments, one may have to look for a debt relief plan. Thus, it’s very essential to know the ways of handling your financial debt from business school.

The appropriate time to start handling your fiscal debt from business school is before you even submit your application form. Education in a business school may cost you over $150,000, and most of the individuals need to borrow a major portion of the cash, if not all of it. Since that’s a huge amount of money, you need to take every possible step for eliminating any other outstanding liabilities that you have, prior to entering your business school. Consider paying off any credit card debt that you’re presently carrying. Once you enter your business school as a debt-free person, you’ll be in a better situation to handle the looming burden of repaying your student loans.

Lead an economical lifestyle

Before you enter a business school, just accept the fact that you’ll be switching from a high-paying job to a more constrained way of life. In order to ease up the shock this conversion may cause for you, start trimming down your unnecessary expenses before you join your business school. Above everything, stop using your credit cards. Instead, whenever you need to get something to eat, or require buying some personal stuff, use cash or debit cards. Once you do so, it’ll help you pay off the debt you’re having, or perhaps even open a savings fund to support you right through your time in business school.

Look for help when you’re hesitant about your monetary decision

When it comes to fund your business school education, you need to take several important decisions. You’ll come across a range of lenders from which to choose, all providing you with different interest rates and repayment opportunities. Look for resources that can help you take the right decisions concerning the amount you need to borrow, who to borrow from, etc. If you opt for a lender with the best rate of interest, it can save you hundreds of dollars when the repayment time arrives.

You may also consider taking up a job in the non-profit sector. In doing so, the government may forgive a part or all of your debts. However, if you don’t, there are several employers who’ll help you in repaying your student loans, or even pay them off for you. While you’re seeking the best job that will help you in paying back your student loans, look for companies that will offer loan compensation as part of your employment package.

One of the highest paid fields you can go into with a business degree is financial advising or planning. Becoming a financial advisor requires you to have skills with people, money, and planning. Financial advisors are responsible for giving their clients advice about investment strategies, mutual funds, stocks and bonds, and retirement, as well as in many other situations that may arise.

Financial advising is a unique occupation because people who work as advisors often started out working in another career. Many gain life experience and financial knowledge before shifting their business career goals and starting to advise others. Just because some financial planners break into the profession based on their life skills alone doesn’t mean that you can’t study at one of the best business schools in order to start a career as a financial planner earlier in life. There are several steps you must take to work towards your goal of becoming a financial planner.

As with many other careers in business, you must first complete a degree program in order to obtain a bachelor’s degree. The business major you choose can vary because the certification you need to become a financial advisor is available to a wide variety of students. A degree in mathematics, accounting, economics, or finance would be the most beneficial though and will also look the best on your resume.

The next step you must take is to get some work experience. You can do an internship during your time at one of the best business colleges to increase your exposure to the field, but working in financial advising to gain experience is important too. Some of your possible job opportunities include working at a bank to expose you to many different clients or at a small company where you can be mentored one-on-one by a member of the financial team. You could also look into the training programs offered by many large corporations. They help you gain work experience while also helping you prepare for the licensing exams you must take.

Once you been working for long enough or have completed a preparatory program, you can get licensed as a financial advisor. Which type of licensing you choose to apply for depends on what kind of work you want to do. The following are some of the types of licenses you can obtain:

Certified Financial Planner: You must have a four-year college degree and three years of work experience before taking preparation courses for this type of license. You then must successfully complete and pass a ten-hour long exam over a period of two days.

Chartered Financial Analyst: You must also have a bachelor’s degree for this exam, as well as four years of work experience. You have to take three six-hour-long tests to get the certification.

Registered Investment Advisor: This certification is intended for anyone who gets paid to advise clients. Depending on the amount of money you’ll deal with, you’ll either have to register with the securities agency in the state in you live or with U.S. Securities and Exchange Commission.

As a business owner, you already know that there are only 24 hours in the day, and in order to be sure you’re truly making the most out of your day, it is very important to pick and choose your activities that are going to best help you reach your goals.

It’s very easy to work hard all day, but if you’re working on the wrong things, you’re not going to get anywhere. Running around in a circle is exhausting.

Remember…

Doing the right things is: effectiveness

Doing things right is: efficiency

For example, you can efficiently send out 1,000 direct mail letters a month. However, this may not be the right thing to do to grow your business. It’s vital for you to know exactly which things are the most effective for growing your business.

Always strive for effectiveness first. Then, be sure you’re doing those activities, in the most efficient way.

Here are three things to keep in mind:

1. Think Marketing System, Rather Than Marketing Tactic

It is very easy to hear a few marketing tips and ideas, and then try to simulate them. However, your business can’t grow with a few tips alone.

It is not random ideas that you do every now and then that will grow your business. You need an effective and consistent system. An effective marketing system is comprised of a number of different components that must be worked on, tested, improved and fine-tuned.

2. Continuous Evaluation

Zig Ziglar, nationally renowned motivational speaker, once told a story that really hit home.

A child stood and watched her mother prepare the annual holiday ham. The mother carefully cut each end of the ham before placing it in the pan. The child asked, “Mother, why do you always cut the ends off the ham?” The mother replied, “Well, that’s the way my mother always did it.”

So, the child called her grandmother and asked, “Grandma, why do you always cut the ends off the ham?” The grandmother replied, “Because that’s the way my mother always did it.”

Finally, the child called her great-grandmother and asked, “Great-Grandma, why did you always cut the ends off the ham?”

The great-grandmother replied, “Because the ham was way too big to fit in my small baking pan!!”

So, what’s the moral of this story? Obviously, the mother and the grandmother were performing a system (cutting the ends off the ham), just because that’s the way they thought it had to be done. Whereas, the only reason the great-grandmother was doing it, was because the ham couldn’t fit in her pan!

Are you always running ads that generate no response? Stop. There’s a better way. Have you been attending many networking parties, but have yet to find a prospect for your business? Again, stop. Something needs to be adjusted in your networking system.

You get the idea. Continuously reevaluate your time and the results you’re getting from that time. If it is not bringing in what you expect, that system needs to be improved or eliminated.

3. Consumable Goods and Services

Take a good look at your business. Let’s say you do time management seminars. Once you do a seminar at a particular business, how often can you go back and do another? Or, if you organize homes, is that one organizing service the only item that customer can buy from you?

Many businesses have consumable goods and services all figured out. For instance, a fast food restaurant generally doesn’t make just one sale from any one customer. Just in the past month, my husband and I have eaten at Wendy’s about 4 times. In the last year, we’ve probably visited almost 50 times!

But there is a way to be sure you turn your business into a consumable goods business.

For example, if you do organizing services, could you also sell books and organizers? If you do time management seminars, can you also do space management seminars? The main idea is that you come up with a variety of solutions to sell to each customer, over and over again.

Growing a business is similar to tending a vegetable garden. Knowledge, careful planning, organized systems, use of proper tools, continuous care, and dedication give you the very best chance of producing a beautiful and abundant garden that brings forth fresh veggies for years to come.

The same is true when it comes to growing your business. By following a specific sequence of steps, just like growing a garden, you can succeed. Neither can be accomplished with a haphazard approach.

Discovering how other businesses are growing, thinking through your marketing strategy, taking an organized approach, using the proper tools to get the word out and focusing on achievement will help you reach your business goals and set you on the right path towards accomplishing your greatest success.

Prospecting. For most services and products, it is imperative to first generate qualified prospects. Only then do you work on converting those prospects into first-time buyers, repeat customers, and finally, life-time customers. If you’re trying to generate an immediate sale, chances are, you’re going to be disappointed with the results. You will make most of your sales by following up with your prospects repeatedly.  What Is A Prospect? A person is a prospect only if they:

• have a genuine interest in the particular service or product you provide
• have responded to one of your offers
• they have provided you with contact information (name, e-mail, etc.)
• they have the authority to buy your service/product and can afford it.

Everyone else is a stranger. Not a prospect.

Target. You can’t try to market to everybody. When you do, you’re marketing to nobody. Pick a niche market and focus on your main audience. Target them in all of your marketing materials.

Offers. To get people to respond to your marketing, develop an enticing offer and get it in front of as many people in your target market as you can. Perhaps, a free tips report, free e-zine, or free sample. The best offers are generally the FREE offers.

Getting The Word Out. There are a multitude of ways to get the word out about your offer. You can try traditional marketing, such as direct mail, press releases, networking, ads, etc. Or, you can use the Internet, such as online networking, joining in discussion forums, submitting to search engines, link exchanges, affiliate programs and so on.

Whatever you choose, schedule time each day to market your business. Write it on your calendar. When it’s written down, it is more concrete, and there is a better chance that you will do it.

Follow-Up. Once you begin to generate prospects, it is imperative that you get their contact information (i.e., name, e-mail address, and any other pertinent information) into an organized database. Why all the work? Because follow-up is the key to successful marketing. Once you have contact information, you can continue to make enticing offers for your product and/or service (discounts, gift certificates, 2 for 1 deals, etc.)

One Service/Product. Choose one product or service to market at a time, or you’re liable to confuse your prospects. You can have more than one product listed on your website. However, when you contact your prospects, it’s best to focus on one product at a time.

Guarantee. Guarantee your products or services. Offer, at minimum, a 100% Money-Back Guarantee. When it is clear that you stand behind your services/products, you will have accomplished a trust-factor. This is called risk-reversal.

Proactive. Don’t use the Passive Marketing technique. That’s when you distribute general information, verbal and written, about your company, and then just sit around waiting for the phone to ring, or for your e-mail inbox to fill up with orders. In the real world, it doesn’t work that way. You have to be proactive.

Track. Track. Track. I can’t say this enough. Keeping accurate numbers will help you make good marketing decisions. If you don’t know what’s working, you’re going to waste a lot of time and money. However, if you do know exactly what’s working for you, you’re practically guaranteed to reach your goals.