If you’ve ever run an ad and tried to sell your product or service in one, quick and easy step, you know how difficult that can be.

After spending a great deal of time and money on your ad, you end up with little or no response.

Here’s a better way to spend your marketing dollars.

Stop trying to sell your product or service in your ads and instead use your advertising to attract prospects to your business. Then follow up with those prospects multiple times to convert a percentage of them into paying customers.

How do you attract prospects to your business with your marketing?

GIVE THEM AN OFFER THEY CAN’T REFUSE

Simple. Give them an offer they can’t refuse. In the early stages of your prospects’ buying process, they are looking for information about the product or service they’re considering.

Put together a free report or idea-pack filled with information, or tips related to your product or service, and focus your marketing offers around the free report.

Here are some example industries and how they might use this powerful prospect generator:

A chiropractor who treats certain types of headache pain

“Relieve Headache Pain Now. Call for Your Free, Headache Relief Info-Pak”

A banker who specializes in home loans

“Free Home-Buying Report: 12 Steps to Buying Your First Home.”

An insurance agent

“Free to Auto Owners: 21 Tips for Saving Money on Your Auto Insurance”

YOU’LL ONLY BE ATTRACTING PROSPECTS WHO HAVE AN INTEREST IN YOUR PRODUCT OR SERVICE

The only people who would respond to any of these specific offers, would be people who have an interest in the service being offered.

Variations on this free report approach can be applied to any business. Just pinpoint what kind of information related to your product or service that your prospects would find very hard to resist.

Once you decide what that information is, put it together in a simple booklet, report, or info-pack format, etc. and begin using your marketing vehicles to deliver your offer to your target market.

When you deliver your free information, make sure you include information about your product and service. Also include a special offer on your product or service, and follow up with your prospects to convert the highest percentage of them into new customers.