How big is the adventure tourism industry?
The adventure tourism market size was valued at $112,227 million in 2020 and is estimated to reach the market value of $1,169,095 million by 2028, growing at a CAGR of 20.1% to from 2021-2028. By type, the soft segment was the most prominent segment accounting for $37,595 million in 2020.
How much is the adventure tourism sector worth?
2.3% to reach £3.8 billion.
How important is tourism in the UK?
English tourism makes up 80% of the UK’s visitor economy and in 2019 it generated over £100 billion. In normal years, tourism contributes at least £106 billion to the total UK economy and supports 3.8 million jobs, most of which are held by young people. By 2025, it is expected that tourism will be worth 10% of GDP.
Why Has tourism increased in the UK?
People have more paid holidays. In the UK, the number of weeks we have off work has increased from about two weeks in the 1950s to four to six weeks now. Travel has become easier and cheaper. More people have cars and our roads and motorways are better quality, making it easier to travel further in less time.
Where is adventure tourism popular?
Iceland is the best country in the world when it comes to its potential for adventure tourism, according to new research. Germany, New Zealand, Norway and Switzerland make up the rest of the top five in a scorecard for adventure travel compiled by the Adventure Travel Trade Association.
Why is adventure tourism becoming more popular?
Adventure Tourism has grown exponentially worldwide over the past years with tourists visiting destinations previously undiscovered. This allows for new destinations to market themselves as truly unique, appealing to those travellers looking for rare, incomparable experiences.
Who is the target market for adventure tourism?
The older age groups tend to have more money and focus more on low-risk activities, although they may be looking for physically challenging activities. People between 40 and 70 account for two-thirds of the market, according to the Adventure Travel Trade Association (ATTA).
How tourism contributes to the UK economy?
Taking into account direct and indirect impacts (including aspects like the supply chain), tourism in England contributes £106 billion to the British economy (GDP) and supports 2.6 million jobs. Looking at direct impacts only, tourism still contributes £48 billion, supporting 1.4 million jobs.
