How do I find the big idea for a campaign?
That’s why you need a big idea….belVita knew that launching in such a competitive environment would be tough and therefore needed a big idea that could help them stand out from the crowd.
- Start with a clear brief/ challenge.
- Uncover a compelling insight.
- Find the brand connection.
- Articulate the idea clearly and succinctly.
How do you make a campaign fun?
But before you find yourself too hopeless, try these strategies to come up with more creative ideas in your own campaigns:
- Read up on marketing news.
- Check on your competitors.
- Pay attention to what intrigues you.
- Get to know people in your target demographics.
- Apply caricature thinking.
- Crowdsource.
What are the three types of campaigns?
There are three main types of marketing campaigns you can run depending on the results you are after:
- Customer acquisition campaigns.
- Conversion campaigns.
- Retention and trust campaigns.
What is the best campaign of all time?
The Best Marketing Campaigns of All Time
- Nike: “Just Do It” Campaign.
- Apple: “Get a Mac” Campaign.
- Pepsi: “Is Pepsi OK?” Campaign.
- IHOP: “IHOb” Campaign.
- Absolut Vodka: “The Bottle” Campaign.
- Red Bull: “Stratos” Campaign.
- Marlboro: “The Marlboro Man” Campaign.
- Dos Equis: “The Most Interesting Man in the World” Campaign.
What is a creative big idea?
A creative concept is an overarching “Big Idea” that captures audience interest, influences their emotional response and inspires them to take action. It is a unifying theme that can be used across all campaign messages, calls to action, communication channels and audiences.
What makes a good social media campaign?
Not all campaigns are designed to appeal to your current customers, but they should all. A good social media campaign not only consists of intelligent and compelling content but also requires a strong marketing strategy, effective communication, and the right mix of content and marketing tactics.
What makes a campaign successful?
Successful campaigns first and last establish credibility and a sense of truth and rightness in all that they do. People, products and ideas all seem to be reasonable, feasible, competent, trustworthy, expert and so on. It is easy to accept what is said as fair and difficult to make accusation of lying or deception.
What is a successful campaign?
What are some good marketing campaign ideas?
– Blogging – Podcasts or webinars – Social media – Social events (Facebook or YouTube Live, Reddit AMAs) – Email newsletters – Advertising (on and offline, if relevant) – In-person events
What are the most effective marketing campaigns?
– Create memorable content – Simplicity is better – Be authentic – Craft a powerful message
How to create your first marketing campaign?
– Number of organic visits to your website – Number of social media followers earned – Email open and click-through rates – Cost per lead – Conversion rate – Bounce rate on your website – Click-through rate on your paid ads – Engagement on your social media page ( likes, shares, comments, saves, etc )
What makes a good promotional campaign?
– Your promotional message reaches your intended and targeted audience. – Your audience understands your message. – Your message stimulates the recipients, and they take action.