What is an example of mere exposure effect?
The Mere Exposure Effect is simply a psychological phenomenon whereby people feel a preference for people or things simply because they are familiar. For example, babies smile at the people who smile at them more.
What does mere exposure effect mean in psychology?
The mere exposure effect describes our tendency to develop preferences for things simply because we are familiar with them. For this reason, it is also known as the familiarity principle.
What is a classical conditioning in psychology?
Discovered by Russian physiologist Ivan Pavlov, classical conditioning is a type of unconscious or automatic learning. This learning process creates a conditioned response through associations between an unconditioned stimulus and a neutral stimulus.
What is mere exposure effect advertising?
In marketing, the Mere-Exposure Effect is used to cultivate positive feelings towards a brand or product through large-scale saturation campaigns. This is particularly prevalent in food and drink industries, where a number of major brands devote the majority of their marketing resources to developing brand familiarity.
Why does mere exposure effect occur?
According to Zajonc and his colleagues, the mere exposure effect occurs because being repeatedly exposed to the same person, image, or object reduces the uncertainty we feel. According to this idea (based in evolutionary psychology), we’re primed to be cautious around new things, since they could be dangerous to us.
Which of the following best describes the mere exposure effect?
Which of the following best describes the mere exposure effect? Realizing the more you are around someone, the better you like them.
Which of the following is an example of classical conditioning Psychology?
The most famous example of classical conditioning was Ivan Pavlov’s experiment with dogs, who salivated in response to a bell tone. Pavlov showed that when a bell was sounded each time the dog was fed, the dog learned to associate the sound with the presentation of the food.
How does the mere exposure effect influence purchasing?
The mere exposure effect has dictated that you order a food choice based on familiarity. Familiarity outweighs new because new may be associated with ‘risk’. In this case, a risk of not enjoying your meal.
What is the opposite of mere exposure effect?
Here then is a condition – prolonged exposure – under which the mere exposure effect does not only become weaker, but is actually reversed (see Bornstein, Kale, & Cornell, 1990; also Berlyne, 1970; Stang & O’Connell, 1974).
What is the mere exposure effect in psychology?
Additionally, researchers have found that the mere exposure effect occurs in studies with human research participants as well as in studies with non-human animals. One of the most striking findings from this research is that people don’t even have to consciously notice the object in order for the mere exposure effect to occur.
What is Zajonc’s theory of mere exposure?
The first scientist to identify the mere exposure effect was Robert Zajonc. According to Zajonc’s mere exposure hypothesis, the repeated exposure of an individual to a stimulus is sufficient for that individual to develop a more enhanced attitude toward that stimulus.
What is an example of classical conditioning in psychology?
In many cases, a single pairing of a neutral stimulus (a dog, for example) and a frightening experience (being bitten by the dog) can lead to a lasting phobia (being afraid of dogs). Another example of classical conditioning can be seen in the development of conditioned taste aversions.
What is the conditioned and unconditioned stimulus in this experiment?
The unconditioned stimulus was the loud, clanging sounds and the unconditioned response was the fear response created by the noise. By repeatedly pairing the rat with the unconditioned stimulus, the white rat (now the conditioned stimulus) came to evoke the fear response (now the conditioned response).