Month: March 2018

Growing a business is similar to tending a vegetable garden. Knowledge, careful planning, organized systems, use of proper tools, continuous care, and dedication give you the very best chance of producing a beautiful and abundant garden that brings forth fresh veggies for years to come.

The same is true when it comes to growing your business. By following a specific sequence of steps, just like growing a garden, you can succeed. Neither can be accomplished with a haphazard approach.

Discovering how other businesses are growing, thinking through your marketing strategy, taking an organized approach, using the proper tools to get the word out and focusing on achievement will help you reach your business goals and set you on the right path towards accomplishing your greatest success.

Prospecting. For most services and products, it is imperative to first generate qualified prospects. Only then do you work on converting those prospects into first-time buyers, repeat customers, and finally, life-time customers. If you’re trying to generate an immediate sale, chances are, you’re going to be disappointed with the results. You will make most of your sales by following up with your prospects repeatedly.  What Is A Prospect? A person is a prospect only if they:

• have a genuine interest in the particular service or product you provide
• have responded to one of your offers
• they have provided you with contact information (name, e-mail, etc.)
• they have the authority to buy your service/product and can afford it.

Everyone else is a stranger. Not a prospect.

Target. You can’t try to market to everybody. When you do, you’re marketing to nobody. Pick a niche market and focus on your main audience. Target them in all of your marketing materials.

Offers. To get people to respond to your marketing, develop an enticing offer and get it in front of as many people in your target market as you can. Perhaps, a free tips report, free e-zine, or free sample. The best offers are generally the FREE offers.

Getting The Word Out. There are a multitude of ways to get the word out about your offer. You can try traditional marketing, such as direct mail, press releases, networking, ads, etc. Or, you can use the Internet, such as online networking, joining in discussion forums, submitting to search engines, link exchanges, affiliate programs and so on.

Whatever you choose, schedule time each day to market your business. Write it on your calendar. When it’s written down, it is more concrete, and there is a better chance that you will do it.

Follow-Up. Once you begin to generate prospects, it is imperative that you get their contact information (i.e., name, e-mail address, and any other pertinent information) into an organized database. Why all the work? Because follow-up is the key to successful marketing. Once you have contact information, you can continue to make enticing offers for your product and/or service (discounts, gift certificates, 2 for 1 deals, etc.)

One Service/Product. Choose one product or service to market at a time, or you’re liable to confuse your prospects. You can have more than one product listed on your website. However, when you contact your prospects, it’s best to focus on one product at a time.

Guarantee. Guarantee your products or services. Offer, at minimum, a 100% Money-Back Guarantee. When it is clear that you stand behind your services/products, you will have accomplished a trust-factor. This is called risk-reversal.

Proactive. Don’t use the Passive Marketing technique. That’s when you distribute general information, verbal and written, about your company, and then just sit around waiting for the phone to ring, or for your e-mail inbox to fill up with orders. In the real world, it doesn’t work that way. You have to be proactive.

Track. Track. Track. I can’t say this enough. Keeping accurate numbers will help you make good marketing decisions. If you don’t know what’s working, you’re going to waste a lot of time and money. However, if you do know exactly what’s working for you, you’re practically guaranteed to reach your goals.

The University of Pennsylvania offers 12 different schools, including The Wharton Business School. Here are just a few of the reasons the university’s business school is one of the best business colleges in the world.

Excellent Reputation – The Wharton Business School has successfully been educating students for many years now. It was established by Joseph Wharton in 1881 as the world’s first collegiate business school and is now known worldwide for its business program.

Beautiful Campus – The University of Pennsylvania’s campus in Philadelphia, Pennsylvania is a great setting for a college. It’s in a major city on the east coast, which provides endless opportunities for students in their personal and professional lives, as well as easy access to several other major cities. The Wharton School of Business is located in the heart of campus and includes buildings such as the Jon M. Huntsman Hall (photos below), which is the campus’s newest building that houses 48 classrooms, 57 study rooms, lounges, and more that are all equipped with the latest technology.

Selective Admission Process – The university is known for its competitive and selective admissions process. Most students who get in are from the top 10% of their high school graduating class. Students who attend will be in the company of other excellent students and will get to take classes with, live with, and join extracurricular activities with students from all over the world and all walks of life.

Wide Variety of Concentrations – The Wharton School alone houses 22 undergraduate concentrations, 18 graduate majors, and 9 doctoral programs. These programs combined have an enrollment of about 5,000 students. One of the benefits of pursuing a business degree is that students can also combine the degree with any other undergraduate degree in the other schools. In fact, over 30% of students graduate from the university with more than one degree.

Education in the Future – In addition to their many undergraduate, graduate, and doctoral programs, the school also houses an executive education program. Over 9,000 students take part in the program each year. This is an excellent option for anyone who studied business in college and wants to further their education partway through their career.

Qualified Faculty – The school has one of the largest business school faculties, which includes more than 250 members. The faculty is also one of the most published – the faculty’s research is often cited in academic journals, periodicals, and the press. The schools online business journal, Knowledge@Wharton, has almost 2 million subscribers.

Innovation in All Areas – The Wharton Innovation Group was founded in 2010 to help harness the power of technological advancements in order to provide students with a better learning experience. They focus on finding the newest methods of teaching and explore options worldwide for bringing new, state of the art technologies into the university.

Research Centers – The Wharton Business School houses 25 research centers. They’re interdisciplinary and bring together students and faculty from Penn as well as outside members of businesses in order to learn about challenges in business from all perspectives.

Community Service Initiatives – The Wharton Program for Social Impact, or WPSI, aims to make an impact socially through both the courses of study and extracurricular clubs and organizations. It believes its size and influence as a leading business school gives it the responsibility and capability to influence social matters. The school wants to make sure its students leave with a broad view of the world and of how their business decisions can affect many different people.

Global Presence – The Wharton Business School boasts alumni of over 88,000 people now located in 148 countries worldwide. They are just one of the groups who support the Wharton Global Initiative, which also encompasses global research and education. They aim to educate and influence business leaders worldwide but also focus on teaching current students how to do the same so they’re prepared to work anywhere upon graduation.

1. Include a headline: Headlines are not just for ads. Your reader’s eye will be drawn to your headline. Make it Magnetic!
2. Use effective words: Some effective words to include are FREE, Easy, New, Now, Save, Revolutionary, Today, You, Yes and Breakthrough.
3. Make your paragraphs short: Limit them to seven lines or less.
4. Use simple words: Make your copy familiar to your readers. Don’t use jargon or difficult words. Most people won’t know or care what you’re talking about.
5. Focus on benefits: “Sell the sizzle, not the steak.” Focus on the benefits of your Offer, not your service or company, but what they’ll get.
6. Be honest: Be honest, straightforward, upfront and true. Don’t ever mislead your readers.
7. Use easy-to-read type: Use sufficient size type, easy-to-read type. Don’t use fancy font types.
8. Include a P.S.: Call attention to a major benefit in your P.S.
9. Use specifics: Make your Offer specific. Use “10 tips to eliminate…,” rather than “some ways to eliminate…”
10. Don’t waste money: Don’t spend lots of money on expensive stationery. Expensive paper won’t get your prospects to respond. Your Offer is the key!

Thanks in advance for further learning and especially for being convinced to change habits in your daily life.

Today I want to learn 7 powerful tips to make your finances.

We need to begin to change (if you have not) your financial habits and start to feed your financial IQ, if you know how to feed and grow, I invite you to read this article: Financial IQ

Well, let’s review the tips that I want to share.

1. Take care of your business, your work or self-employment

The best purchase a business can have is you, you are the only person able to do to get fired, you close your business or go out of business in your self. Are your decisions and your actions dictate work which the future of what we’re doing right now, either as an employee or as a business owner.

When the crisis of a few years ago began to be felt in this country, the only people who trembled at the prospect of losing their jobs or their company closed were those who were unsure of their personal abilities and the power of his intellect to create new sources of income, so did those who were not doing properly the functions your company required. Hence the importance of “cultivating” your financial intelligence.

2. Make your budget

The real power of a budget is something we had already reviewed in this space, click here for you to check carefully.

3. Evita consumerism

In our culture of “I deserve to buy it” or “has reached the age of the material” is very common that end up buying things you do not really need. To show just a button: The department stores are saturated with “irresistible offers” of unnecessary things (disks Rigo Tovar to $9.90, portfolio gum flavor tutifruti to $12, well, you know what I mean, especially if you have a wife with nine pairs of shoes and says he does not buy much new ones).

Not to mention the dates “special” (and Christmas gifts, day of love and friendship and love details, Mother’s Day and appliance stores to burst, Father’s Day, etc.). Interestingly associate the show affection generous gift objects or details.

4. Use your credit cards wisely

These plastics will help only for three things:

• finance your purchases free some up to 45 days,
• making shopping deals and 3 months interest,
• anchoring and using a smart financing to create a business or take walk (if your credit limit is large.

From then on, apparently has no other appropriate use.

Minimum payments is better not to talk, just keep you literally “making a hole to fill another.” Your interests will increase so much, you end up paying (if that life reaches) to 10 times the value of the product or service you used your card.

5. Save, but to invest

Allocates a proportion of your salary or cash flow (at least 5%) savings, why? for, if you want to spend on that, now if you deserve it or (personally I prefer more) to invest in a business, what? that you want, there are options for lots from minimum investments (multilevel, franchises, micro, etc) to larger (more name franchises, associations, etc.).

6. Invest in your intellect

We talked about the financial IQ and how important it is to feed, the word “updated” you should sound familiar in your job or in your business, because in a world where globalization is our daily bread, that person that does not update this destined to become obsolete and “disappear” from the face of the earth.

7. Find mentors

There are people who follow these tips apply and live, they, in small or large, have achieved things that ordinary people do not. “Stick” to them, read his books, articles, still life, what did, how they did it?.

Nobody doubts that you invest in your education to be well prepared to start a business. But few will say you should also prepare yourself emotionally. If you ignore this part, your emotions may dominate and lead you to make bad decisions, including abortion of your project. Learn five key actions you can take to control your emotions during the implementation and development of your business.

Who said that a business is a purely rational life plan?

When starting a business, there is talk of plans, market research, numbers, future projections and targets to achieve. But very little is said of the emotions that arise in the process.

If you choose to ignore the importance and focus only on the analysis of future business that you do with your mind, your emotions and you can catch unsuspecting soil totter sure you thought to have under your feet.

Your emotions may come to exert such a strong influence on your decisions that you can even bring your project boycott. In fact, I assure you that every business failure is the result of a decision of surrender was preceded by strong emotions.

It is therefore very important to be aware of the emotional part of your business and prepare yourself properly to deal with the feelings that will inevitably arise as you build it.

What emotions are going to have to fight to take your business?

Apart from the most obvious emotion, which is the fear of failure, you will see you faced with rage, frustration, humiliation, exhaustion, feelings of rejection and disappointment.

It sounds nice, but it’s a fact:

Definitely have to have the stomach for doing business successfully!

The good news is you can learn to control your emotions and thus survive those difficult moments that are unique to each business, especially in the beginning.

What can you do to control your emotions and keep you boycott your business?

1. Recognizes its importance:

The first step is to become aware of the problem. Your emotions are your enemies. God gave them to you so you can feel joy and peace. Jesus felt joy, joy, sadness and pain, but never let your emotions dominate.

Your emotions are a good servant but a bad master. Do not be controlled by them. When starting your business, you must be willing to invest time and effort to prepare emotionally in the same way in which you are ready to learn everything.

2. Develop your faith:

Unlike what many people think, a business is a deeply spiritual. It will be much easier to cope with the difficult times that will live in your business if you have spiritual strength.

I’m not talking about a religion in itself, but a personal relationship with a God who wants to be the partner of everything you do, including your business.

3. Control your thoughts:

Your emotions are a product of your thought processes. If you think bad things and constantly meditate on all that can go wrong, your emotions will be negative too.

Read your Bible and fill your head with good thoughts to which you can turn to in times of doubt.

4. Control what you speak:

“Out of the abundance of the heart the mouth speaks.” (Luke 6:45) If your thoughts are negative, negative talk. Apart from creating a negative atmosphere around you, you proclaim your own failure, because “life and death are in the power of the tongue.” (Proverbs 18:21)

Discipline yourself and seal your mouth. Make a habit of saying only good things, even in the darkest moments. Or just do not say anything.

5. Surround yourself with successful people:

Our medium and the vast majority of people we are bombarded daily with news and negative comments. It is important to find people who share your vision, you will build and spread their enthusiasm and winning attitude

1. Commit to creating your newsletter

A Web site without a newsletter is like a car without a motor. It may look nice, but you’re not going to get very far.

In order to market your business effectively you need a system to attract prospects and then you need a system to follow up with those prospects repeatedly to convert them into customers. An electronic newsletter is an inexpensive and very effective way to do that.

2. Target a specific group of prospects

You can’t be all things to all people. Select a specific group of prospects to write your newsletter to. When reading your newsletter, your prospects should say, ‘They’re talking about me and my concerns!’

3. Don’t spam people who don’t want your newsletter

Your subscribers should voluntarily opt-in to receive your newsletter. Describe the benefits of your newsletter, and provide a simple way for people to subscribe to it.

Don’t just add people to your list without their permission or send it out to people who didn’t ask for it. That’s called spam, and you’ll be building a bad reputation if you resort to it.

4. Give your subscribers an easy way to unsubscribe

When people don’t wish to receive your newsletter any longer, they should have an easy way to unsubscribe.

Provide the information your subscribers need to unsubscribe, if they want to, right in your newsletter.

5. Focus on a specific theme

Your newsletter should be centered around a theme that relates to your products or services and is of high interest to your prospects and customers.

Our theme for this Give to Get Marketing newsletter is focused around tips to help you market your business more effectively. That ties in perfectly with what you want, and it ties in perfectly with the marketing products we offer.

Maria’s theme for her Get Organized Now! newsletter is focused around tips to help you get organized. Her products are organizing products – a perfect match.

Someone who sells cosmetics would create a newsletter theme that focuses on beauty and fashion tips.

Get the idea? What would your theme be?

6. 80% helpful content, 20% promotion

No one wants to receive and read a newsletter filled only with product promotions – and they won’t.

We teach the Give to Get Marketing philosophy – Give your prospects and customers what they want, and you’ll get what you want.

Fill your newsletter with helpful information that your prospects and customers would actually want to read, maybe even look forward to receiving

Of course, you also want to include information about your products and services, so be sure to provide one or two offers in each issue of your newsletter.

80% content, 20% promotion is a good mix.

7. Deliver it on a regular schedule

You can deliver your newsletter once a month, twice a month, or once a week.

The more frequently you can send out your newsletter to your prospect/customer list, the more effective it will be. You’ll have to decide how often you want to commit to this marketing effort. The important thing is to be consistent.

8. Ask your readers for feedback

Your newsletter should be written for your subscribers to address their interests – not yours.

To determine if you’re delivering what your subscribers want, ask them. Let them know that you want their feedback and suggestions on how you can improve your newsletter to make it a more valuable resource for them.

9. Direct your readers back to your web site

The point of all your effort of creating and sending out your newsletter, is to follow up with your prospects and customers to gain their trust and their business. Give to Get.

If your product or service information is on your Web site, then you must direct your subscribers to your Web site in each issue.

You can do that by directing them to an article on your Web site that they may find appealing, or you can guide them directly to your product information pages.

The last thing you want to do, is just send out a newsletter filled with terrific content, and then fail to get the kind of action you need to grow your business.